Google Ads & PPC Traning
Google Ads & PPC Modules
Master search network campaigns, display remarketing, video ads, conversion tracking, and bidding strategies to maximize ROI.
01
Intro to Pay-Per-Click
- Understanding the Google Ads auction
- Ad Rank and Quality Score dynamics
- Navigating the Google Ads interface
02
Search Network Campaigns
- Structuring Ad Groups for relevance
- Broad, Phrase, and Exact match types
- Building negative keyword lists
03
Display Network & Remarketing
- Audience targeting and placements
- Designing responsive display ads
- Setting up effective retargeting pixels
04
YouTube & Video Ads
- Skippable in-stream and bumper ads
- CPV bidding and video ad sequencing
- Targeting video audiences
05
Tracking & Measurement
- Setting up Google Tag Manager (GTM)
- Defining and tracking macro/micro conversions
- Calculating ROAS and cost-per-acquisition
06
Optimization & Scaling
- Performance Max (PMax) campaigns
- Automated vs. manual bidding adjustments
- Scaling budgets while maintaining profitability
Course Highlights
Everything you need to build real-world skills and boost your career.
Certification
Get an Industry-recognized certification to boost your resume.
Internship + Placement
Hands-on internship with placement assistance for career growth.
Live Campaigns
Work on real campaigns to gain practical industry experience.
Learn 20+ Tools
Master tools like Google Ads, Meta Ads, SEO platforms, and more.
Practical Sessions
Hands-on training with real-time projects and expert guidance.
Hands-On Learning
Learn by working on practical assignments instead of only studying theory.
Industry-Focused Curriculum
Learn tools, techniques and workflows relevant to today's digital industry.
Real-World Projects
Work on practical projects that help you understand how skills are applied professionally.
Career-Oriented Training
Develop practical knowledge and confidence for internships, jobs and freelance opportunities.